Marketing communications Case Study Example | Topics and Well Written Essays - 3000 words

selling communicatings - Case Study ExampleThese leaders scat their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences.Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain extreme growth and financial success. Some of the worlds most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver.At GE, where marketing was the lost function under(a) Jack Welch, Jeff Immelt has invigorated the marketing ecesis. At Microsoft, Steve B all toldmer repeatedly stressed the marketing organizations lead role in making the companys value propositions shine through for customers. And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven lookout of relentlessly increasing microprocessor speed to a marketing-le d approach designing microprocessors for specific customer end-use applications like mobility and entertainment. maculation marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firms bottom line. Additionally, business firms, most especially huge organisations, employment an extensive array of marketing communications tools and methods to promote their companies, their products and services. Examples of these tools include brochures, mail shots, websites, TV ads and the like. The objective of all these is ultimately to achieve sales, customer base expansion and eventually market supremacy. Therefore, it is imperative for firms not precisely to be able to communicate effectively but to know what appropriate methods to use and determine if the member theyre trying to r apiece is really the sector they need to communicate their subjects to. Integrated Marketing Communications This is a concept designed to unify all facets of marketing communication such as advertising, sales promotion, frequent relations and direct marketing. The goal is to fuse them into one working activity rather than permit each one to work in isolation. Basically, it aims to create and sustain a single look or message in all elements of a marketing campaign. However, practitioners remind clients that IMC should permeate every planned and unplanned communication at every contact point where the customer or prospect may receive an tone of the company. Practically, IMC must assimilate the corporate mission, the compensation plan, the management style, and employee training. It likewise includes packaging, positioning, promotions, pricing, and distribution. In its entirety, a successful incorporate marketing communication plan should customise what is needed for the clien t based on time, budget and resources to cooking stove targets or goals (Kotabe & Helsen, 2004 Young, 2005). Product Overview The PlayStation 3 trademarked PLAYSTATION3 but more commonly known as PS3 is the deuce-ace video game console of the PlayStation brand from Sony Computer Entertainment. It is the successor to the highly sucessful PlayStation 2. It competes with Microsofts Xbox 360 and Nintendos Wii as part of the 7th generation of video game consoles. This is a fully