Improving Brand Loyalty through Brand Image Starbucks Company Dissertation

Improving Brand Loyalty through Brand Image Starbucks Company - Dissertation ExampleGaining a competitive advantage by not just selling a product but selling a community a place where race could have a sense of belonging. By touching peoples emotions, they were able to hit right at the heart, where people are moved, and decisions are easily made establish on emotions and what touches them. Their customers were made to feel special and a part of an elite group surrounded by others like them as those who purchased the coffees, other products (such as pass items), and music could share the same social lifestyle-one that is upscale yet affordable (compared to real luxury brands that only the wealthy can partake.) It is more than just a true cup of coffee that they were getting. It is a lifestyle, a community, a way of life. Starbucks 4Table of Contents 1. Presentation1 1.1 Title..11.2 Executive Summary..21.3 Table of Contents..31.4 List of Tables..61.5 List of Figures.81.6 References/ Bibliography..92. Introduction202.1 Background202.2 enquiry Problem/Justification of the Study222.3 Aims.232.4 Objectives/Research Questions..233.Literature Review243.1 Relevance..243.2 Up to Date..573. Methodology644.1 plectrum and Justification of Research Method/Approach...644.2 Appropriateness of the Research Method/Approach..654.3 Research Design (Addressing Matters of Validity and Reliability)....684.4 Selection and justification of data collection methods.71Starbucks 55. Research Results725.1 Analysis of Results725.2 Presentation...725.3 Discussion..75 6. Conclusion/Recommendations and Limitations of the Study..766.1 Link with the Aims and Objectives776.2 Link with the Research Problem...786.3 Practicality of recommendations...786.4 Awareness of... 2. Introduction2.1 Background of the StudyIn todays world, there are numerous of products on the market. In fact, there are too many products and brands to mention as it seems that just around every single thing imaginable has al ready been invented and available for sale. Due to technological advances, the Internet has provided tools for that businesses can use to create their brand and deliver the grasp that it wants consumers to have regarding their products like never before. So competition is fierce and companies must come up with new ideas that will make their products more desirable to consumers. The floriculture of the luxury brands industry is one of image. Nowadays people do not just buy a product simply for the product itself. Purchasing in order to just to have the product is not the only reason for investing money anymore. No longer do the days and age of mere survival (such as the Depression Era or before the Industrial Revolution) exist. Money and credit is at our disposal and life is more leisurely than before. Therefore, products must meet higher demands and standards. People live more luxuriously if even in appearance and image. It is this image and the culture that people buy into. For example, an individual who is fashioning minimum wage and trying to make ends meet typically is happy with a car that is dependable. Then as life progresses, he/she becomes more agreeable and wants a car that does more than run. Features such as air conditioning, heater, and a radio become important.